When organisations forget about customers

Think customer –┬áthe obvious Most people in the ‘front line’ of organisations think customer, perhaps the immediacy of face to face or direct contact makes for a better, personal connection.┬áThere’s nothing more immediate, relevant or real than talking to customers, ‘feeling’ what they say, ‘getting it’, so why do organisations tend to forget this? Why […]

Insight led…well maybe

This is a snapshot of some of our thinking around the changing landscape of insights, insight capability and the challenges and opportunities it presents. You’d have to have been asleep for the past few years to miss the revolution in insight capability. It’s fast becoming a key differentiator in business let alone marketing. We are […]