We help you measure what matters

How do you measure marketing performance? What measures matter to your customers? Are your measures for marketing aligned to your business strategy? How do you combine internal and external performance measures? How do you measure brand building, innovation or customer value? We help answer these questions by aligning metrics and measures with business strategy and customer outcomes and developing audit processes to ensure operations meet expectations in the market.

We help you develop unique insight from metrics and measures

Is your data and information reliable? Where are the new sources of data that can provide unique and valuable measures and insight? What new measures would drive different attitudes or behaviours? How do you embed new measures of performance in ' the day job'? Can you measure the performance and value of your intellectual capital, your marketing and customer assets, your social capital? We help answer these questions based on deep insight into strategic asset valuation and marketing performance measurement in a broad range of industries and international markets.


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