 |  Increase sales and shared prospecting. Focus on the right customers with the right value proposition. Use Rapid Diagnostics and Discovery tools and in just 4 weeks generate targeted Value Propositions.           |
 Build Social Business and release the benefits of social networking, collaboration and emerging technology Are you ready for Enterprise 2.0?
|  Deliver Management 2.0, challenge orthodoxies, create better operating models and build 'future fit' organisations Are you thinking differently enough?
|  Accelerate innovation and quickly transform ideas into commercially valuable products and services Improve innovation, quickly at scale
|  Share knowledge effectively, build skills and capability and create hidden competitive advantage. Use better insight to differentiate
|  Deliver powerful end-to-end brand building capability and de-risk your commercial strategies Deliver integrated global brand strategy |  Deliver 'whole brand' experiences that are unique, relevant, competitive and clearly differentiated New customer value, access and choice
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 Enterprise 2.0 - sentient intranets The semantic web is just around the corner, but are we paying enough attention to intellectual capital vested in our intranets. Perhaps not. In the same way as Web 1.0 services like Facebook and YouTube initially grabbed limelight from business services like LinkedIn maybe we should think beyond banner headlines about Web 2.0... Read more  New Social 'ism' - the 'elephant in the room Extract from submission to the The Long-term Capitalism Challenge: The Management eXchange | Harvard Business Review | McKinsey M-Prize for Management Innovation. Premise - are we blind to a 'generation Z' revolution that could transform the way we work and play...how many times will 'social' the new metaphor for 'future fit' business be mentioned... Read more 8 counter intuitive rules to build a product business Are we thinking differently, radically enough, about building business, are we challenging our intuition? Perhaps we need some lateral thinking to understand better, what makes business great and different... Read more Blog, Think Differently by Bill Wright: Management 2.0 - barriers of measurement Are we able to progress toward new forms of management without re-defining how we measure success? Perhaps it's unlikely that we will be able to realise the benefits of Management 2.0, socially enabled intranets and connected working communities unless we realise that 'we are what we currently measure' and we are simply not measuring the right things... Read more Blog, Think Differently by Bill Wright: From brand equity to social capital Have we moved beyond Brand Equity as one of the primary indicators of value to new calibration of organisations Social Capital? For years brand strategists and markers have built intriguing, sometimes vague valuations of brand equity to compare success. Perhaps this is all about to change... Read more Blog, Think Differently by Bill Wright: The truth about ecosystems and the new 4V's Do we understand the dynamics of ecosystems, are we developing the right capabilities to manage them or are we ignoring their tendency toward disruptive change? An inconvenient truth is that ecosystems do not tend toward stability but instead toward disruptive change... Read more Blog, Think Differently by Bill Wright: Discussion Paper: An introduction to digital transformation and social strategy Highlights of emerging trends in Digital Technology and Social Business and how these influence organisational thinking and action. Key challenges and dynamics of Social Branding, customer experience and social enterprise... Read more Competitive advantage from integrated strategy How many companies have truly integrated, robust operational strategy and clear measures of success that balance capital allocation and risk across key strategic processes? To ensure strategy translates into effective action companies need to forge much stronger links between key strategic processes... Read more Blog, Think Differently by Bill Wright |  We used Brand Intellect Rapid Diagnostic tools to review our strategic capabilities. Very quickly it became clear what our business strengths and weaknesses were. Based on these findings we are already executing improvement plans. A week long process that used to take months. Very Rapid Diagnostics. CEO Europe, Global travel & leisure Through our work with Brand Intellect we think more deeply about knowledge management and are now able to articulate our strengths and weaknesses in new ways. Brand Intellect have innovative approaches that deliver excellent output. Director, International Marketing & Insights International Entertainment and Publishing The work done by Brand Intellect to assess global knowledge management capability has reaffirmed our views on knowledge management uptake and we are now taking forward steps based on this, thank you for your help on this and the great insights. Group Knowledge Management Manager Global Drinks and beverages You're quite far ahead of the game with this stuff...I assume you know that? General Manager & VP Analytic Solutions Global Technology |