Agility, speed, stability and more

Agility is an enigma to some organisations, often seen as speedy reaction, not a strategic discipline or a distinctive predictive capability – looks like it’s time to change that? We live in a world of unprecedented change, disruption where the linear, predictable economic, political and social systems we’ve become used to no longer exist. Against […]

Demand for progressive leadership

New leadership for a new era There are increasing demands for a new kind of leadership that possess the vision, imagination, flexibility and courage to face broad and complex challenges of management at scale. Interestingly, leaders with a different style and more relevant perspective, suited to modern business exist, but perhaps are not being given the […]

6 steps to show you know what customers want

Six steps to show you know It’s surprising sometimes just how little or perhaps irregularly we test our assumptions about what we think we know or don’t know about our customers. And, it’s sometimes worthwhile just to step back and apply a few simple tests to see if we’re clear about what we do or […]

Great stories

The essence of a brand lies in the stories it can tell and the emotional connections they make but can you maintain the integrity and relevance of your stories, your brand over time?  What’s your story? There are organisations who have a great story to tell that just isn’t out there, and there are organisations that […]

Marketing disciplines

Marketing as a department is a redundant idea, marketing as a function is too limited. But, does marketing as a set of strategic disciplines make more sense than ever? From department to function to process to discipline Marketing is going through significant change right now, it has been going through this change for almost 10 […]