The semantic web is just around the corner, but are we paying enough attention to intellectual capital vested in our intranets and internal networks? For many organisations ‘sentient intranets’ may be a more valuable near term prospect than Big Data or the semantic web. Arguably, organisations have vested considerable intellectual capital in intranets that has […]
Collaboration
Marketing disciplines
Marketing as a department is a redundant idea, marketing as a function is too limited. But, does marketing as a set of strategic disciplines make more sense than ever? From department to function to process to discipline Marketing is going through significant change right now, it has been going through this change for almost 10 […]
Test and learn – cost or asset?
Test and learn is a popular and ‘agile’ approach to development, but does it work at scale? What is ‘Test and Learn’? Test and Learn is an approach followed by many consumer-focused companies to test ideas in a small number of situations to predict impact. It’s designed to assess impact on Key Performance Indicators (KPI’s) […]