Intelligent intranets, fact or fiction?

The semantic web is just around the corner, but are we paying enough attention to intellectual capital vested in our intranets and internal networks? For many organisations ‘sentient intranets’ may be a more valuable near term prospect than Big Data or the semantic web. Arguably, organisations have vested considerable intellectual capital in intranets that has […]

6 steps to show you know what customers want

Six steps to show you know It’s surprising sometimes just how little or perhaps irregularly we test our assumptions about what we think we know or don’t know about our customers. And, it’s sometimes worthwhile just to step back and apply a few simple tests to see if we’re clear about what we do or […]

Does branding transcend randomness?

  Randomness is all around us, it’s everywhere, and we don’t understand it well enough, but do effective brands provide focus to overcome some of the¬†uncertainty? We don’t understand randomness well enough There is no doubt as individuals we are aware of randomness, but we don’t really understand it well enough, and the same could […]