Insight led…well maybe

This is a snapshot of some of our thinking around the changing landscape of insights, insight capability and the challenges and opportunities it presents. You’d have to have been asleep for the past few years to miss the revolution in insight capability. It’s fast becoming a key differentiator in business let alone marketing. We are […]

6 steps to show you know what customers want

Six steps to show you know It’s surprising sometimes just how little or perhaps irregularly we test our assumptions about what we think we know or don’t know about our customers. And, it’s sometimes worthwhile just to step back and apply a few simple tests to see if we’re clear about what we do or […]

Test and learn – cost or asset?

Test and learn is a popular and ‘agile’ approach to development, but does it work at scale?     What is ‘Test and Learn’? Test and LearnĀ is an approach followed by many consumer-focused companies to test ideas in a small number of situationsĀ to predict impact. It’s designed to assess impact on Key Performance Indicators (KPI’s) […]