Intelligent intranets, fact or fiction?

The semantic web is just around the corner, but are we paying enough attention to intellectual capital vested in our intranets and internal networks? For many organisations ‘sentient intranets’ may be a more valuable near term prospect than Big Data or the semantic web. Arguably, organisations have vested considerable intellectual capital in intranets that has […]

Empty brands:

What happens when your brand has no social, ethical or environmental foundations? Do brands that are simply economic or perhaps more superficial enjoy long term success? Answer: yes. At least they did.   Focus on real values As marketing, brand building and public relations become more sophisticated¬†there are always opportunities to promote style over content, […]

Does branding transcend randomness?

  Randomness is all around us, it’s everywhere, and we don’t understand it well enough, but do effective brands provide focus to overcome some of the¬†uncertainty? We don’t understand randomness well enough There is no doubt as individuals we are aware of randomness, but we don’t really understand it well enough, and the same could […]