Insight led…well maybe

This is a snapshot of some of our thinking around the changing landscape of insights, insight capability and the challenges and opportunities it presents. You’d have to have been asleep for the past few years to miss the revolution in insight capability. It’s fast becoming a key differentiator in business let alone marketing. We are […]

Demand for progressive leadership

New leadership for a new era There are increasing demands for a new kind of leadership that possess the vision, imagination, flexibility and courage to face broad and complex challenges of management at scale. Interestingly, leaders with a different style and more relevant perspective, suited to modern business exist, but perhaps are not being given the […]

6 steps to show you know what customers want

Six steps to show you know It’s surprising sometimes just how little or perhaps irregularly we test our assumptions about what we think we know or don’t know about our customers. And, it’s sometimes worthwhile just to step back and apply a few simple tests to see if we’re clear about what we do or […]

Focus marketing on a higher purpose

Is your marketing focused on a higher purpose?  What is a higher purpose? In truth most marketing is focused on relatively short term commercial gain, for example an uplift in advocacy, loyalty or revenue. There is nothing wrong with marketing having clear commercial objectives, short and longer term, even ambitious ones but if these objective […]

Great stories

The essence of a brand lies in the stories it can tell and the emotional connections they make but can you maintain the integrity and relevance of your stories, your brand over time?  What’s your story? There are organisations who have a great story to tell that just isn’t out there, and there are organisations that […]